Rolex marks 25 years of elegance at the Masters event.


Rolex celebrates 25 years of ‘timeless elegance’ at the Masters


  • Rolex celebrates 25 years of partnership with the Masters Tournament
  • The Masters Tournament demands precision and accuracy, making Rolex a perfect partner

Rolex commemorates 25 years as an official partner of the Masters Tournament, showcasing a longstanding partnership with golf that began in 1967. The Swiss watchmaker’s commitment to continuous improvement and unwavering precision aligns perfectly with the demands of the prestigious tournament held at Augusta National Golf Club. Success at the Masters requires more than just skill, it necessitates a pursuit of perfection that Rolex ambassadors like Jon Rahm, Scottie Scheffler, and Hideki Matsuyama have exemplified in recent editions. The Masters Tournament is a symbol of tradition and prestige, with a rich history that mirrors Rolex’s commitment to excellence.

Rolex’s support for the game extends beyond just sponsorship, it is built on integrity, respect for tradition, and a passion for investing in the sport’s development for future generations. The Masters Tournament is seen as one of the most challenging and rewarding events in the golfing world, with past champions like Jack Nicklaus and Arnold Palmer leaving a lasting legacy on the sport. As the 88th renewal of the tournament kicks off at Augusta National Golf Club, the pursuit of perfection and unwavering precision embodied by Rolex will play a key role in determining this year’s champion.